What is the deal here?

We are creating an app that introduces and teaches American Sign Language (ASL). It's called "ASL for the People" because this is for anybody including but not limited to family, friends, co-workers, or your average joes who want to learn American Sign Language. It basically mean that you don’t have to enroll in a class to learn ASL and this is important because not everybody has the time, money, resource, and long term commitment to do that.